Farming Rural 07

John F. Cruz

October 7, 1965 ~ December 12, 2023 (age 58) 58 Years Old

John Cruz Obituary

In Loving Memory of John Francisco Cruz, affectionately known as Farmer John, Cruzey, and Boz King. John began “making America great” on October 7, 1965, in Patuxent River, Maryland, and peacefully left this world on December 12, 2023, on his beautiful farm on Nottingham Ridge in Viroqua, Wisconsin.

John is survived by his beloved son, Andrew Cruz, and his loving parents, Joanne and Tony Cruz Sr. He leaves behind siblings Tony Jr., Momi (Bill), Joe (Gerlie) and Andre (Jennifer). Also mourning his departure are his nieces and nephews: Jessica, Jose, Gavin, Ryan, Tristan, Ayden, Maya, Alyssa, Sydney, Keith, Caige, Megan, and his goddaughter, Harli.

The greatest chapter in John's life was written with the birth of his son, Andrew, affectionately known to John as Lunta. It was a joy that shone brighter than a thousand suns.

After graduating from high school, John set sail with the U.S. Navy, dedicating nine years of his life to service and adventure. His journey took him around the globe before he returned to Jacksonville, the place he held closest to his heart. John wore many hats in his lifetime, from custodial service manager to a charismatic used car salesman to the number one Jersey Wooly rabbit breeder in the state of Maine. Eventually, he returned to his favorite spot on the planet, Nottingham Ridge, where he fulfilled his dream by establishing the Bad Axe Purdy Goat Farm.  On his farm, he lived his passion as a dairy goat farmer and eventually found himself as one of the top breeders of his dogs, the Turkish Boz Shepherd.

Animals held a special place in John's heart. From Icelandic chickens to geese, ducks, quail, guineas, pigs, and cows; his farm was a lively menagerie. His love extended to teaching his animals how to be exceptional livestock guardians, a skill he took pride in until his final moments.

John’s extensive knowledge of almost every species that has walked the planet attracted many from Vernon County and worldwide. John was proud to call himself a mentor and extended his services to anyone that came his way.

John’s number one confidante was his Facebook page. Anyone lucky enough to call him a friend on Facebook knows he had no problem sharing every detail, no matter how minuscule, with his friends and family.

John was more than just a farmer; he was a friend to all. His open-heart and kindness welcomed strangers and friends alike. John shared his love and faith, ensuring that everyone who visited the farm left with a piece of his warmth and a message about the Lord.

Children held a special key to John's heart. Three special little girls, Tori, Gracie, and Leesi Reber, brought him immeasurable joy, and he cherished entertaining his nieces and nephews on the farm when they came for visits. John’s faithful farm helper, Hunter, also held a special place in his heart.

John’s favorite mantra was, "Life is good. God is great." It was something he lived until his final breath.

In his journey, John was preceded in death by his brother Adam, his first investor in the Bad Axe Purdy Goat Farm. Together, they built dreams and memories that will forever echo through the hills of Nottingham Ridge.

John was also preceded in death by his best friend, Grandpa Ellef and Grandma Evelyn Everson of Viroqua, WI, Grandparents Jesus and Filomena Cruz of Agana, Guam, and his brothers-in-law Chuck Malspeis and Bruce Fornoff.

In lieu of flowers, please consider donating to the Driftless Humane Society in Viroqua, Wisconsin. John was passionate about their mission and donated many resources to their cause. If you are unable to make a donation at this time, please do something kind for a friend, neighbor, or stranger in John’s honor.

Even after his death, John was able to give to others by being an organ donor.

A memorial service to celebrate John's colorful life will be held at Southwest Prairie Lutheran Church, S8164 Prairie Road, Viroqua, Wisconsin 54624, on January 6, 2024, at 11 a.m.

Driftless Humane Society Donation Link:


The Roth Family Cremation Center and Funeral Services is serving the family.



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Celebration of Life Service
January 6, 2024

11:00 AM
Southwest Prairie Lutheran Church
S8466 Prairie Road
Viroqua, WI 54665


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