Licensed Funeral Director/ Licensed Cremation Operator
Jeffrey Roth was born in La Crosse
Wisconsin. His family moved to Viroqua when he was in first grade to run
the Country Kitchen. It was there that Jeff learned hard, honest work was
fulfilling. He graduated from Viroqua High School in 1989 and attended UW-Stout.
There he graduated with a major in Vocational Rehabilitation and a minor in
Counseling. On October 22, 1994 he married Christine.
Jeff worked as a prison guard in the WI
prisons for a few years, eventually taking a position as a Probation and Parole
Officer. Later, he worked in construction. In 2013 he went back to
school to become a funeral director. It quickly became apparent that
things were changing in the funeral industry. Jeff saw how the community
valued cremation and wanted to make it possible for this service to be provided
right here in the area. Jeff combined his background as a carpenter, gas
and wood stove installation specialist, and funeral director to literally build
the Roth Family Cremation Center. In September of 2020, Jeff opened the
first onsite crematory in Vernon County. This would ensure people could
get great service at affordable prices.
Jeff is a member of Grace Evangelical Free
Church of Viroqua, The Lions Club, Eagles, and a Board Member of the Viroqua
Country Club. In his free time Jeff enjoys golfing, hunting, fishing,
and spending time with his family.