Our Staff

Our staff is comprised of dedicated and licensed professionals with the experience to answer all your questions regarding our services. Please feel free to contact any of our staff members at any time.

Jeff Roth

Jeff Roth

Licensed Funeral Director/ Licensed Cremation Operator

Jeffrey Roth was born in La Crosse Wisconsin.  His family moved to Viroqua when he was in first grade to run the Country Kitchen.  It was there that Jeff learned hard, honest work was fulfilling.  He graduated from Viroqua High School in 1989 and attended UW-Stout.  There he graduated with a major in Vocational Rehabilitation and a minor in Counseling.  On October 22, 1994 he married Christine.

Jeff worked as a prison guard in the WI prisons for a few years, eventually taking a position as a Probation and Parole Officer.   Later, he worked in construction.  In 2013 he went back to school to become a funeral director.  It quickly became apparent that things were changing in the funeral industry.  Jeff saw how the community valued cremation and wanted to make it possible for this service to be provided right here in the area.  Jeff combined his background as a carpenter, gas and wood stove installation specialist, and funeral director to literally build the Roth Family Cremation Center.  In September of 2020, Jeff opened the first onsite crematory in Vernon County.  This would ensure people could get great service at affordable prices.  

Jeff is a member of Grace Evangelical Free Church of Viroqua, The Lions Club, Eagles, and a Board Member of the Viroqua Country Club.   In his free time Jeff enjoys golfing, hunting, fishing, and spending time with his family.


Chris Roth

Chris Roth

Office Manager/ Licensed Preneed Agent

Christine Roth graduated from Viroqua High School in 1989.  She attended UW- Eau Claire graduating with a bachelor’s degree in Psychology and a minor in Family Studies.  In 1994 she married Jeff Roth and they have been blessed with eight children and one granddaughter.  Chris savored her 19 years of being at home full-time to raise their family.  Her love of children and the elderly reflect where she continues to spend most of her time outside of the office.   

Chris enjoys reading, studying health, spending time with her precious family, and God’s word.  She is a member of Grace Evangelical Free Church in Viroqua and the Lionettes.        


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