Our Staff

Jeff Roth

Licensed Funeral Director/ Licensed Cremation Operator

Jeffrey Roth was born in La Crosse Wisconsin.  His family moved to Viroqua when he was in first grade to run the Country Kitchen.  It was there that Jeff learned hard, honest work was fulfilling.  He graduated from Viroqua High School in 1989 and attended UW-Stout.  There he graduated with a major in Vocational Rehabilitation and a minor in Counseling.  On October 22, 1994 he married Christine.

Jeff worked as a prison guard in the WI prisons for a few years, eventually taking a position as a Probation and Parole Officer.   Later, he worked in construction.  In 2013 he went back to school to become a funeral director.  It quickly became apparent that things were changing in the funeral industry.  Jeff saw how the community valued cremation and wanted to make it possible for this service to be provided right here in the area.  Jeff combined his background as a carpenter, gas and wood stove installation specialist, and funeral director to literally build the Roth Family Cremation Center.  In September of 2020, Jeff opened the first onsite crematory in Vernon County.  This would ensure people could get great service at affordable prices.  

Jeff is a member of Grace Evangelical Free Church of Viroqua, The Lions Club, Eagles, and a Board Member of the Viroqua Country Club.   In his free time Jeff enjoys golfing, hunting, fishing, and spending time with his family. 

Chris Roth

Office Manager/ Licensed Preneed Agent

Christine Roth graduated from Viroqua High School in 1989.  She attended UW- Eau Claire graduating with a bachelor’s degree in Psychology and a minor in Family Studies.  In 1994 she married Jeff Roth and they have been blessed with eight children and two granddaughters.  Chris savored her 19 years of being at home full-time to raise their family.  Her love of children and the elderly reflect where she continues to spend most of her time outside of the office.   

Chris enjoys reading, studying health, spending time with her precious family, and God’s word.  She is a member of Grace Evangelical Free Church in Viroqua and the Lionettes.        

Larry Fanta

Funeral Director Assistant

Larry P. Fanta went to Viroqua Area Schools through his Sophomore year, and because his parents moved, graduated from Westby High School in 1975.  On September 29, 1979, he married Judy Kobernick of Sparta.  They met at the Country Kitchen where Judy worked, and Larry took a job as the night manager.  After several years in the restaurant business and in sales, Larry went to work as a loan officer at Fortress Bank in Viroqua.  After several years he made the move to Viroqua Bank which was later purchased by Peoples State Bank.  Here he continued helping people with their financial needs, later becoming the Branch Manager. He retired from banking on Dec. 31, 2020.  He and Judy were blessed with 3 children, and soon to be 6 grandchildren. 

In 1996 Larry was elected to the Viroqua City Council and in 1998 he was elected Mayor of Viroqua.  An office he held until 2018.  He is proud and honored to be the longest serving Mayor in the history of Viroqua.

Larry is currently a Deacon at the Viroqua Church of Christ. He also serves on the Viroqua Housing Authority and Bethel Home Foundation.