Licensed Funeral Director/ Licensed Cremation Operator
Jeffrey Roth was born in La Crosse Wisconsin. His family moved to Viroqua when he was in first grade to run the Country Kitchen. It was there that Jeff learned hard, honest work was fulfilling. He graduated from Viroqua High School in 1989 and attended UW-Stout. There he graduated with a major in Vocational Rehabilitation and a minor in Counseling. On October 22, 1994 he married Christine.
Jeff worked as a prison guard in the WI prisons for a few years, eventually taking a position as a Probation and Parole Officer. Later, he worked in construction. In 2013 he went back to school to become a funeral director. It quickly became apparent that things were changing in the funeral industry. Jeff saw how the community valued cremation and wanted to make it possible for this service to be provided right here in the area. Jeff combined his background as a carpenter, gas and wood stove installation specialist, and funeral director to literally build the Roth Family Cremation Center. In September of 2020, Jeff opened the first onsite crematory in Vernon County. This would ensure people could get great service at affordable prices.
Jeff is a member of Grace Evangelical Free Church of Viroqua, The Lions Club, Eagles, and a Board Member of the Viroqua Country Club. In his free time Jeff enjoys golfing, hunting, fishing, and spending time with his family.